Stan Sthanunathan is the Vice President of Marketing Strategy & Insights of The Coca-Cola Company in Atlanta heading up the function on a global basis. Prior to this role, Stan was Head of Knowledge & Insights for the Asia Group based in Hong Kong. He started his career fourteen years ago in The Coca-Cola Company as Research Manager of the Middle East and North Africa Division based in London. Before joining Coca-Cola, Stan was General Manager of NFO in their Middle East, North Africa office based out of Dubai for five years. His research career started in 1985 with Pathfinders: India with whom he was associated for almost seven years. Upon leaving, he was General Manager of the agency. Stan earned his Bachelor Degree in Mechanical Engineering from Bombay University and followed this with his MBA from India Institute of Management in Bangalore, India.✕
Mark Brooks joined L’Oreal in 2002 and currently leads all consumer, shopper, and analytic insights activities for L’OREAL USA. Mark’s passion for beauty is reflected in his 15 years of expertise in this sector. Mark’s team is responsible for all creative /copy testing, innovation evaluation, market adoption, segmentation, social listening, shopper knowledge, and advanced analytics activities for the company. Prior to joining L’Oreal, Mark held insights positions at the NPD Group, IPSOS, and American Express. Mark attended the University of North Carolina and completed his MBA at Wake Forest.✕
Annette Diefenthaler is a Senior Design Researcher and Project Lead for award-winning global innovation consultancy IDEO. Her insatiable curiosity about people, their beliefs and behaviors leads her to identify human needs and desires that can inspire design strategies. She enjoys complex challenges that require deep thought. Yet in her mind, strategies are only as good as their applicability, and with a background as a carpenter and product designer, Annette is passionate about translating her findings into actionable opportunities and tangible design solutions. Since joining IDEO in January 2008, Annette has guided teams in designing bank branches, toys, hospital experiences, multiple services for chronic disease patients, and organizational change programs. She has extensive experience in designing solutions in the area of healthcare. Annette has shared her deep process understanding in countless workshops as well as in creating IDEO's publicly available Design Thinking Toolkit for Educators. She enjoys writing and is a contributor to the Design Dictionary (2008, Board of International Research in Design, Editors: M. Erlhoff, T. Marshall). Annette is passionate about bringing human-centered design to systemic challenges in education. She has recently focused on collaboratively working on new solutions will enable learners to thrive in the changing environments of the future. Annette is an Adjunct Assistant Professor of Public Policy at NYU Wagner's Graduate School of Public Service. She is currently developing a Fellowship Program at The New School of Public Engagement. Now based in New York, Annette grew up in Germany and has lived and worked in many cultural contexts, including Russia, the Middle East, Asia and Australia. Prior to IDEO, Annette worked with the Industrial Design Management Department of Vodafone Global in Germany and brand development company The One Centre in Sydney, Australia. She was engaged by the advisory board of the International Design Forum Ulm to develop the Promotion Program Designing Politics - The Politics of Design in 2006 and managed Stefan Ytterborn’s installation “unidentified” by rendel&spitz for the Cologne International Furniture Fair. She holds a masters degree from Koln International School of Design.✕
Carlos Jose Fonseca currently serves as Marketing SVP/ Group Head for Strategy, Planning and Analytics at MasterCard Worldwide. In this position he is responsible for articulating a consumer and insights led-strategy for MasterCard interacting with diverse regions and functions including products and finance. He also coordinates MasterCard’s worldwide marketing planning cycle and the use of analytics to guide strategy and monitor performance across initiatives and consumer segments.
Carlos initially joined the MasterCard’s Latin America business where he created and structured its research and insights team. Following this assignment he moved to the International Markets division developing market strategies for countries as diverse as UK, Brazil, Kenya, UK, Canada and Japan. His experience before MasterCard includes brand management and financial analysis positions working for financial services and FMCG companies, including Procter & Gamble, BAT and Citigroup.
Through his career, he has built a balanced background in marketing and finance, developing the ability to manage and motivate cross-functional teams in projects ranging from the M&A of a credit card’s portfolio to the semiotic analysis and testing of an advertising campaign. Carlos’ early exposure to emerging markets with assignments in Brazil, India, Venezuela, Argentina and Russia, among others, fueled his interest in understanding developmental economics and in gaining hands-on experience in launching and growing businesses in such environments. He is also very interested in the role that new technologies and media play in changing consumer behavior, particularly in the area of payments and applications to promote financial inclusion and community empowerment. Carlos is a member of the Board of the Grameen Foundation, an umbrella organization that works around the world to enable the poor to become financially self-sufficient by providing them with tools to break the cycle of poverty – actionable information, appropriate financial services, and unique business opportunities.
He is a graduate in Industrial Engineering from Universidad de los Andes in Bogota, Colombia, with postgraduate studies at Georgetown University and Insead. Carlos lives with his family in Westchester County, New York, where he still finds time to practice triathlon, kayaking and squash.✕
Stephen Gold is Director WW Marketing, Watson Solutions, IBM Software Group. He has overall responsibility for the brands marketing strategy, marketing communications, social media, public relations, analyst relations, sales enablement, demand generation, and events. As a member of the senior leadership team he is working to help commercialize industry solutions based on IBM’s transformative Watson technology. Prior to joining IBM, Stephen was Vice President of Marketing (CMO) for SPSS, acquired by IBM in 2009. As President of the Aberdeen Group, a Harte-Hanks Company, Stephen oversaw all aspects of the publically traded market research organization, which covered twenty-six distinct technology markets. Previous to this Stephen successfully scaled and sold two Silicon Valley based startups; Azerity to ModelN in 2006 in the capacity as CEO and Digital Market to Agile (now Oracle), as its CMO. Stephen has a twenty-year winning track record of leading successful enterprises and building businesses across industries (technology, software and services) and geographies (domestic and international) for both high growth private and multi-billion dollar publicly traded corporations. Stephen holds a B.S. in Mechanical Engineering from the University of Illinois at Champaign-Urbana and graduated with distinction from Carnegie Mellon University with an MBA. The Pennsylvania Small Business Association and Carnegie Mellon have both recognized him as “Entrepreneur of the Year”. Stephen has appeared on CNN and is a featured speaker at various conferences and universities.✕
Pam Greer is vice president of consumer insights at Starbucks. She and her team are responsible for providing insights to support the Americas business and global product innovation. Their work is used to support areas such as product development, marketing, customer experience/service, store design, and the My Starbucks Rewards loyalty program.
Prior to Starbucks, she served as Senior Director, Consumer Insights and Customer Marketing at Mattel, Inc.. Preceding Mattel, Inc., she held positions at The Walt Disney Company, Universal Studios Hollywood and Leo Burnett.
Pam lives in rainy Seattle with her husband and three young, active and loud children.✕
Tamara Gruzbarg is a Senior Director of Customer Analytics and Research at Gilt Groupe, where she is responsible for the development of the analytic direction, roadmap, and insights distribution supporting the entire organization in the delivery of highly relevant personalized offerings to Gilt Groupe’s customers. Prior to Gilt Tamara held senior analytics positions at Experian Marketing Services and JP Morgan Chase. She led analytics teams providing innovative solutions in the areas of promotion and cross-sell, retention and loyalty, multi-channel optimization and test design. Tamara holds an M.A in Statistics and MBA from Columbia University, has had speaking engagements with marketing analytics conferences, conducted client webinars and has been interviewed by industry publications on the topics of e-mail, online marketing and data analytics.✕
Based in New York, Christian Kurz is responsible for providing VIMN’s businesses and operations with strategic consumer-based research, as well as maintaining a consistent and strongly aligned research organization across VIMN. His guidance is used to inform international business decisions across all brands of the VIMN portfolio, such as MTV, Nickelodeon and Comedy Central, on all platforms. Christian holds more than 10 years of experience in research in the media industry. He first joined VIMN in January 2011 as Senior Director, Nickelodeon International Research and Insights, where he aligned Nickelodeon’s international reporting processes and launched key insight initiatives, including The Power of Kids’ Influence under the Nickelodeon Kids & Family GPS banner. Prior to joining VIMN, Christian worked at Discovery Networks as Insights Director, Emerging Markets. Before that, he was Director of Brand Strategy and Marketing Research in EMEA for Disney-ABC Networks Group. He has also held research roles at Warner Bros., Interpublic Group and ITV in the UK. Born in Austria, Christian holds degrees from the University of Economics and Business Administration in Vienna, Westminster University in London and the Chartered Institute of Marketing. Until his move to New York, he also lectured part time at the University of London’s Birkbeck College in the fields of business, marketing and media.✕
Abigail Posner joined Google a year ago to head up the Strategic Planning Practice for the Agency team. She works closely with the advertising and marketing communities to help amplify their strategic and creative efforts in the digital space. While at Google, she has also launched a thought leadership series on human beings deep, emotional relationships with the digital space: Humanizing Digital. The first in the series is an anthropological study entitled: The Meaning of Mobile: How People Create meaning and Relate to the Mobile Space. Prior to joining Google, Abigail was executive vice president, strategy director at Publicis New York, where she directed strategic planning efforts for major new business pitches and provided thought leadership to key global clients, including L'Oreal, Nestlé and Coca-Cola. Before that, Abigail spent 11 years at DDB New York. There, she co-directed the strategic planning department and directed strategic efforts for a range of clients, from PepsiCo and Unilever to Hertz. Abigail has spoken on consumer trends and brand strategy, and blogs on beauty in our culture at Beautyskew.com. She has published the following articles: Why Beauty Matters Today (Retail Online, September, 2011), Why Packaged-Goods Companies Should Market to Men (Advertising Age.com, February, 2009), Brand Management and Its Greater Purpose (Ad Map, November Issue 2007) and Why Your Mission Matters (Advertising Age, July, 2007). Abigail graduated from Harvard University with a bachelor’s degree in social anthropology.✕
Barbara Singer joined ESPN as vice president, advertiser insights & strategy, in the research & sales development department in January 2010. In this role, she leads ESPN’s efforts to use all of the company’s research capabilities to develop effective sales insights and innovative solutions to drive revenue. As a key advisor to the customer marketing & sales management team, she seeks innovative measurement solutions to understand fans’ multimedia behavior. She also works with clients to optimize their use of ESPN platforms. Singer came to ESPN after more than 15 years at Kraft Foods in media planning and research, most recently serving as director, strategic media information. From 1985 – 1994, she worked at the J.Walter Thompson advertising agency in New York, rising to senior vice president, group media director. She guided such clients such as Kodak, the Wall Street Journal, Warner Lambert and Nestle. In that role Barbara won numerous awards for business results and creativity in media planning. A native of Galesburg, Ill., Singer was graduated with a bachelor of science degree in advertising from the University of Illinois in 1983. She received a master’s of science degree from the school in 1984.✕
GM Room - Horchow Hall 55 Hilhouse Avenue New Haven, CT 06511
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We have arranged for complimentary parking at an on-campus garage. You may pay for on-street metered parking if you’d like to be closer to the conference building.
We have arranged for shuttle transportation from hotels to the conference, as well as to the Friday night dinner. Please see the complete schedule for details.
Please email Tracy Sheerin (firstname.lastname@example.org)