Reflecting the Center’s mission, we’ve established this blog to provide a fresh perspective about the important issues facing global marketers today.  We’ll focus on those insights that offer managers real-world relevance, with no vested interest in rationalizing any particular point-of-view or in maintaining the status quo.  In keeping with our philosophy of taking multi-disciplinary approach in our research, we hope this blog will stimulate a lively exchange of ideas and an open dialogue from many different angles.

We recognize that tough marketing issues require 360 degree thinking. By encouraging thoughtful analysis and a lively dialogue across a wide range of academic and business disciplines, we seek to generate new insights and real-world solutions for today’s complex marketplace.

 Let us also note that this blog won’t push you further into information overload.  The 24-hour news cycle and a continuous stream of commentary across today’s social media already encroach too much on busy schedules.  Our editorial bias will be towards fewer posts and more thoughtful content.

Most importantly, we encourage you to participate in the conversation by airing your ideas, questions, opinions, and concerns.   Please leave us a comment here.