Difficult economic times call for different ways of thinking about marketing. With customers changing fundamentally how they think, save, and spend, many marketers are now forced to dramatically revise their strategies. However, these challenging times also present new opportunities for those ready to take advantage of the new customer mindset.

To learn more about marketing and product strategies that leading companies are deploying in this turbulent market environment, the Center for Customer Insights and the Marketing Club at The Yale School of Management present their fourth annual  marketing conference -

"Finding the Upside in the Downturn:  The Changing Role of Marketing"

  Conference Keynote Speakers:
Michael Polk
President, Unilever America

John Hayes
CMO, American Express

Rishad Tobaccowala
CEO, Denuo, Publicis Groupe

Steve Sturm
Group Vice President, Toyota Motor North America, Inc.