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Leadership

Ravi Dhar
Ravi Dhar

George Rogers Clark Professor of Management and Marketing, Yale School of Management
Professor of Psychology in the Department of Psychology, Yale University
Director, Center for Customer Insights

Professor Dhar is an expert in consumer behavior and branding, marketing management, and marketing strategy. He has consulted to companies in a wide variety of industries, including financial services, high tech and luxury goods. His research involves using psychological and economic principles to identify successful consumer and competitive strategies in the offline and online marketplace. He has been involved in pioneering work in understanding the different factors that influence consumer choice and his research has been nominated for several awards.

His work has been mentioned in Business Week, The New York Times, The Financial Times, The Wall Street Journal, The Economist, USA Today, and other popular media. He has been a visiting professor at HEC Graduate School of Management in Paris, Erasmus University in the Netherlands, and the Graduate School of Business, Stanford University.

He has written more than 40 articles and serves on the editorial boards of several of these journals, such as Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science. He has led marketing seminars for senior executives in Asia, Europe, and North and South America.

Milena Cerna
Milena Cerna

Executive Director, Centerfor Customer Insights

Milena Cerna has over 20 years of experience in customer insights, marketing strategy, brand development and product management across a wide range of products, markets and client segments. Her most recent position was a Senior Vice President of Marketing at Citigroup Global Consumer Bank.

She has an extensive experience in international markets and held leadership marketing positions with cross-border businesses operating in Europe, Asia, North and South America and Australia. Prior to Citigroup, Milena was a Managing Director with PlanEcon, (Global Insight) an advisory and consulting firm that specialized in markets in Eastern and Central Europe awhere she advised Fortune 1000 multinational clients on market entry strategy, business expansion and acquisitions.

She holds an MBA in Marketing from Columbia University and an MS in Industrial Engineering from Prague School of Economics.

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K. Sudhir

Professor of Marketing, Yale School of Management
Director, China India Consumer Insights Program

Professor Sudhir’s research focuses on gaining market insights by analyzing consumer and firm actions through econometric modeling.  He is currently focused on research on consumers in emerging markets.

Professor Sudhir has consulted for Fortune 500 firms across many industries, including technology, financial services, entertainment and retailing. He specializes in analyzing the firms’ internal data to obtain actionable market insights.

His research has been honored with numerous awards across all major quantitative marketing journals. He received the Bass Award at Marketing Science and the Lehmann Award at the Journal of Marketing Research; he has honorable mentions for the Wittink Award in Quantitative Marketing and Economics and Best Paper Award in International Journal of Research in Marketing. He has also been a finalist for the Little Award at Marketing Science and the Paul Green Award at Journal of Marketing Research.

He serves on the editorial boards of all the leading quantitative marketing journals: Journal of Marketing Research, Marketing Science and Quantitative Marketing and Economics.