The Center for Customer Insights (YCCI) is dedicated to helping leaders in business and society develop superior insights into customer mindset and behavior. Learn more
Featured Insights & Announcements
What Actions Can a Brand Take?: When No Means No
History is littered with cases of marketing initiatives that crossed consumers' limits of acceptance, reflecting a lack of permission for the brand to undertake these activities.
Overstimating What Others Will Pay
Your R& D people have developed a new product--do you feel confident predicting what price people will pay? Research suggests you will overestimate--by a lot!
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