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The Center for Customer Insights at the Yale School of Management

aims to provide fresh and forward-looking insights into customer behavior through the application of a unique multidisciplinary and collaborative approach.

As new customer-related topics and issues emerge, the Center integrates advanced multidisciplinary research with marketing initiatives pursued by the world's leading corporations to augment levels of customer understanding.

The collaborative relationships and on-going dialogue with market practitioners are critical to the Center's success and help bring diverse thinking and new knowledge to business practice.

Here's a Thought

“Love it Forever… or Leave it” – Yale Study Could Indicate a New Normal for Consumer Purchase Behavior

You would have to be living under a rock not to know that consumers have turned off the freewheeling spending spigot.  Shoppers are focusing on “deals” and limiting their shopping basket to necessities.  Adjustments are being made across the economy as a result.  Here in the U.S. builders are replacing granite countertops with Formica, auto dealers sell cars with fewer options, and in the midst of reportedly weak back-to-school sales for retailers, consumers will tell you they are more conscious than ever of spending.

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Welcome to the Blog from the Yale Center for Customer Insights!

Reflecting the Center’s mission, we’ve established this blog to provide a fresh perspective about the important issues facing global marketers today.  We’ll focus on those insights that offer managers real-world relevance, with no vested interest in rationalizing any particular point-of-view or in maintaining the status quo.  In keeping with our philosophy of taking multi-disciplinary approach in our research, we hope this blog will stimulate a lively exchange of ideas and an open dialogue from many different angles.

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