135 Prospect Street
Box 208200
New Haven, CT
06520-8200
203 432 6069 T
203 432 3003 F
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The Center's Project for Visa: Best Practices in Consumer Insights --- Listen to SOM students discuss their independent-study project
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Collaborative and Multidisciplinary Research --- Presentations from our May 2009 Collaborative & Multidisciplinary Research Conference...now available online
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China India Consumer Insights --- Presentations from our April 2009 China India Consumer Insights Conference...now available online
Watch videos from our April 2009 China India Consumer Insights Conference
"YCCI Conference Takes a New Look at Marketing to Consumers in China and India"...read more
K. Sudhir discusses the China India Consumer Insights Program with Yale Daily News...read more
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Fellows in the News --- Ravi Dhar talks to NPR's Marketplace, Jeremy Hobson on the psychology behind the financial markets...listen here
Ravi Dhar discusses "Outfitting Children in Designer Clothes" with Gazette.net and "Lipstick Theory" with Courant.com...read more
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New Research --- "Contingent Consumer Response to Self-Customization Procedures" by Ravi Dhar (Yale School of Management), Ana Valenzuela (Zicklin School of Business at Baruch College), and Florian Zettelmeyer (Haas School of Business at the University of California, Berkeley)... read more
The Center for Customer Insights at the Yale School of Management aims to provide fresh and forward-looking insights into customer behavior through the application of a unique multidisciplinary and collaborative approach.
As new customer-related topics and issues emerge, the Center integrates advanced multidisciplinary research with marketing initiatives pursued by the world's leading corporations to augment levels of customer understanding.
The collaborative relationships and on-going dialogue with market practitioners are critical to the Center's success and help bring diverse thinking and new knowledge to business practice.
